How to Sell SoCo

I was at a White Elephant Yankee Swap last Christmas Season. There is always one gift that no one wants. I mean absolutely nobody and you dread someone taking your gift in exchange. This year’s dud was a bottle of Southern Comfort. Worse yet, it was an open bottle with only a small amount of the contents consumed. A taste was all it took for the previous owner to pass it on to someone else.

So it amuses me that Southern Comfort is trying to reinvigorate their market. I wouldn’t normally post an advertisement, especially for a product I don’t drink, but this campaign is enjoyable. This guy could be the new “Most Interesting Man in the World.” I don’t know that it will convince people to drink more SoCo, but a company has to try.

- via If It’s Hip It’s Here

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2 Responses to How to Sell SoCo

  1. Joe Niedbala says:

    I recently posted a birthday notice for Charles Bukowski on Facebook and was met with a chorus of “Is that the Most Interesting Man in the World?” inquiries. I actually could see this fellow getting along with Bukowski far more readily.

    Oh, and for the record, I let the initiated know that Bukowski would have drank TMIMITW under the table, relieved himself on him, and then left with his ladies….

    • cassilvia says:

      Confusing Bukowski an the most interesting man in the world borders on sacrilegious (to the non-religious at least). C.B. would hang out with this guy way before that other one.

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