I was at a White Elephant Yankee Swap last Christmas Season. There is always one gift that no one wants. I mean absolutely nobody and you dread someone taking your gift in exchange. This year’s dud was a bottle of Southern Comfort. Worse yet, it was an open bottle with only a small amount of the contents consumed. A taste was all it took for the previous owner to pass it on to someone else.
So it amuses me that Southern Comfort is trying to reinvigorate their market. I wouldn’t normally post an advertisement, especially for a product I don’t drink, but this campaign is enjoyable. This guy could be the new “Most Interesting Man in the World.” I don’t know that it will convince people to drink more SoCo, but a company has to try.
- via If It’s Hip It’s Here