That strikes me as a silly title. Alcohol generally sells itself. There’s a liquor store in a nearby square that is known for it’s beer selection. They import odd ball beers, sold at exorbitant prices, from around the world. They also stock a very wide selection of local brews. I can see, having stared at there 12+ beer coolers and racks of unrefrigerated product, that even with beer a company needs to come up with packaging that will make people stray from their tried and true.

Designer Timur Salikhov came up with this remarkably simple and thirst inducing can. Want your customer to know what they’ll be getting when they crack that can? Show them, literally. The package is simple, echoing the brand. A simple, clean design is a quality I appreciate in package design, and rarely see. Generic brands often have the simplest labels and with the ease of designing a label on a computer these days, those generic labels have become more impressive.

Let’s hope the beer inside this can is as refreshing as the package design outside.

- via The Fox Is Black